It’s Twenty Eighteen
According to SLR Lounge: Color grading is making a comeback and the toning is heavily influenced by the Winter 2017 and Spring/Summer 2018 Pantone colors. It isn’t as simple as clicking an action in Photoshop. Even brands that are known for their neutral palette now capture models with rosy, peachy and golden skin tones. There is obvious care and precision with the toning and the color palettes are reminiscent paintings.